I bet your totally over working out how to use Facebook marketing work for you. As Facebook continues to grow its billion users each year, it keeps refining its algorithm and changing the way we use it.
For businesses, it’s often hard to keep up, once we have mastered one thing, it seems like Facebook creates another change on us.
Facebook use to be an easy platform to grow your audience, as there were far few users and pages competing, now there are so many it makes it hard to stand out. I want to share with you six Facebook marketing tips that I am going to be using for the remainder of 2017.
6 Facebook Marketing Tips for 2017
Right now, if you don’t want to miss out on being visible in your market and appealing to your audience, you better get your face on and sit in front of a camera. Video is the next big thing, if you haven’t already embraced it, now is the time.
Facebook Live is currently challenging YouTube for video uploads. This is huge, as YouTube is the second highest social media platform going.
Videos don’t need to be choreographed and high definition or digital, a simple camera phone, webcam or your digital SLR can take great videos. Just make sure you have great lighting and the content you are serving is relevant to your audience and brand.
Set your Target Audience
You can save and direct your posts organically to a target a specific target market organically!
This is 100% free and a great way to reach more people that are your ideal clients. First, you will need to head over to Facebook and set it up. What it does is when you write a post or schedule a post for your Facebook page you can specify who you want your audience to be. It’s not just for ad campaigns.
Think of it as you helping Facebook to know who your tribe is and they can help them to find you.
Step One: Go to your Facebook Page, and click on Settings. Then under General tab on the left click on AudienceOptimization for Posts. Click on Edit, then check the box to allow preferred audience selection.
Step Two: Now head over to the Preferred Page Audience tab on the left and click it. If this is the first time you are using this function or have less than 5000 followers you will need to edit this and set it up. Click Edit. Add in your ideal audience once you have checked your Facebook Insights to see who is your current audience.
Step Three: You can also specify individual posts when you are creating your posts. Click on the Preferred Audience Button. And set up your targeting.
Step Four: Fill out the details of who you want that post to reach. Then click save, before you publish.
NOTES: This is for organic searches if you still want to run a post as a campaign you can change and set your target audience different from your organic one.
They exist and they are real. Use them, #hashtags are here to stay and are now helping people search for topics, businesses, news and more on Facebook. Try it out for yourself search for a hashtag and see what comes up. I bet you will be amazed.
Simply add hashtags to your posts that are relevant to your brand and that will attract your ideal clients. For example, if you are a hairdresser in Lennox Heads who specialises in retro dos and operates as a mobile service, hashtags you could use in Faceboook could be: #hairdresser #lennoxheads #nsw #retrohairstyles #mobilehairdresser #vintagehair
Retargeting enables you to show ads to people who have visited your website. All you need to do is to set-up Facebook’s Tracking Pixel.
How it works:
1 – You insert the code into your website
2 – I visit your website and the pixel takes a record of my visit
3 – The next time I log into Facebook, the ads you run will pop up at me.
How amazing is this – You are marketing to the people who have already found your site, the ad campaign you set up can be simple and inexpensive. It will only work towards the recorded data of people that visited your website. Think of it as a friendly reminder to tell people how cool you are.
For instructions on how to install the tracking pixel and create one for your website and Facebook page, head over to Facebook for Business.
Upload Your Email List
This is a great way to create a unique target audience from your email subscriber list. Once you have uploaded your email list you can run a Like or engagement campaign to encourage them to interact with you on Facebook. It’s very similar to retargeting as it enables you to create a touch point with potential customers.
Head over to your Facebook Page and set up your own unique Custom Audience.
The more ways you can reach your audience, the better.
Pro Tip: You will need to update your list as your email list grows or you run a new campaign.
Understand Your Insights
Knowing who you are actually talking to and when they are online is paramount to growing your following. If you know when to post, what your audience responds to well you can tailor your marketing campaign to suit.
Take some time to go over your insights for the past week or month and check out your demographic, posts that had a high response and even the days and times to post to your audience. Use this information to help set your target audience to attract more of your ideal clients.
As you can see above very clearly my audience is women, who are 25-44 years old. I knew this when I created my business this would be my target market and it reflects here nicely.
Below I take the time to review the best days and times to post on Facebook each week when I plan my content and schedule. You can see that right now 7 pm is the best time for me to post and on Tuesdays, Wednesday, Thursdays, and Saturdays.
Pin to the Top
Pin your most valuable or relevant material that you wish your first-time viewers to see should be pinned to the top of your page.
You can simply have a little welcome note or your top couple of blog posts that they will find interesting. It’s a great way to set the benchmark of what your page is about.
CTA (Call to Action)
Set up your CTA (call to action) button just below your facebook page header, you can link it to an email list, a website or a product or service. It’s a great tool to get your new users friendly with what you do and how they can learn more about what you do.
You can do this by setting up your Button, go to your Page’s cover photo and click + Add a Button. Or if you already have a button but simply want to edit it and style it, then hover over the button and click Edit.
I hope all of the above tips and tools help you to grow your Facebook Page. At the end of this month, I will be posting a report of my findings of how I have used all of the above tools to grow my page and to connect with more of my ideal customers.