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Empathy in Business & User Experience with Ale Wiecek

Creating a business with empathy starts on the inside.  On the show today I talk to Ale Wiecek who brings empathy into businesses through human experience and design. We dive into how empathy can become a part of the culture in the workplace. Along with what a user experience looks like.

Ale is the Founder and Chief Empathy Officer at Sqr One, is a respected voice in the emerging space of Innovation, Human-Centred Design, Design Thinking, Service Design and the Future of Work. Her international roots and multinational experience in Digital Transformation and User Experience have been a vital part of Ale’s 20 years’ experience working across 3 continents.

Now as the Founder and Chief Empathy Officer at Sqr One, Ale is on a mission to eradicate poor innovation by bringing her expertise on topics such as Empathy, Service Design, Digital Transformation, and Design Thinking to small and large businesses and organisations.

Over the last few years, Ale has completed several digital, customer experience and employee transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.

Ale has worked with a range of clients including TransLink, TMR, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, Queensland Department of Housing and Public Works, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, Cievents, NSW Finance Services & Innovation, Stockland, Mater Hospital and more.

Ale loves the colour blue, working out (she is one of those lady warriors at the gym), naps, a good book, music (‘Despacito’), French movies, hot dogs, advocating for mental health, travelling, waking up at 4 a.m. and making her bed to perfection every day. She is a mum of two, a wife, and spending time with her little family (manic, stressful and adorable all at the same time) is all she wants.

Biggest Takeaways

  • Empathy and communication create a culture in the workplace
  • Courage is required where changes need to take place
  • What is a User Journey explained
  • Routines become habits


  • Ale’s journey from corporate in search of work life balance (2.01)
  • How to bring empathy into a business (3.47)
  • Using courage to implement empathy (6.59)
  • Ale’s process to create change (8.58)
  • Habits form new patterns and culture (10.03)
  • What a user experience looks like (13.10)
  • How can we add more empathy into business (17.07)
  • Start with the people in the organization first (22.47)
  • Letting go of the (FOMO) Fear of missing out (23.30)


Links mentioned in this episode
Find out more about Ale and her business SquareOne here –

Follow Ale on Insta – @sqroneau  FB – @sqroneau


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