Everyone Has A Story with Emma Hannigan

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On the show today I talk with Emma Hannigan about storytelling and how we each have a story to share. We dive into how to identify it, why it’s important and we also talk about Bruce Springsteen and Steve Jobs.

Emma Hannigan’s career as a journalist began as an idealistic 15 who wanted to change the world. After more than a decade of working for leading broadcasters in Ireland and the UK covering news, current affairs and arts for the BBC, RTE and TV3 she moved to Sydney where spent 11 years as a senior journalist and presenter for SBS TV News.

It was a role that took her across continents from the highs of Barack Obama’s historic election and the coronation of Tonga’s king to the lows of Sydney’s siege and broadcasting live on CNN on the sex abuse Royal Commission.

After interviewing countless people in all kinds of situations, Emma prides herself on getting interviewees to open up and connect with an audience in a genuine and engaging way.

Emma believes that the most compelling part of any story is not where you are in life, but who you are. Your story is much more than the sum of your parts or your resume. The crux of a story lies in the humanity that connects us all.

Biggest Takeaways

  • It’s important to paint the picture not write orders
  • Make sure you let all the words out before going back to edit
  • Storytelling is crucial in all business


  • Emma’s story of how she became an entrepreneur (1.55)
  • Where you can find stories (4.55)
  • What are the benefits of great storytelling (6.06)
  • The importance of finding commonality (7.29)
  • Benefits of storytelling in Business (10.03)
  • The importance of Show NOT Tell (12.26)
  • Heightening our emotions (13.45)
  • How Steve Jobs incorporated Storytelling into saving Apple (16.38)
  • How to identify our story (17.07)
  • Using a timer (20.14)
  • How to write like it’s a job (22.22)
  • People connecting with ‘why’(25.28)
  • The best piece of advice for those beginning to write their story (25.39)


Links mentioned in this episode
Find out more about Emma here  – www.curlytopmedia.com.au

Follow Emma on FB –  @CurlyTopMedia

Simon Sinek’s Ted Talk – Start with WHY

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Hey I'm Lizzie


I know a thing or 2 about ditching People Pleasing…

I’m the country gal who broke all the rules, dedicated to the journey of self-exploration, I’m an expressive down to earth, no BS gal, who leads with heart and expands the mind. After healing my own stories from a decade of people pleasing that kept me feeling small, stuck and prioritising everyone else first. 

My mission is to empower ambitious women in business to master their mindset, trust their intuition & confidently express themselves fully & freely. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

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