Facebook is ever changing and evolving and today I talk with Dan Nikas who shares his audience targeting skills which he developed as a homicide detective that took him from a newbie t-shirt seller to an 8 figure print on demand powerhouse.
Oh yes, Facebook Ads are powerful and Dan is going to walk us through how to create a funnel to really maximize creating warm audiences and also how to target the right people. You’re going to need a notebook and pen for this episode!
Here is what to expect in this episode:
Biggest Takeaways
- Your audience is always talking – tap into that
- Facebook ads a great way to grow your business
- Anyone can learn how to do them
Highlights
- Dan shares his story from being a police officer and being retired from the workforce and starting something new (1.51)
- From the lowest low to turning his life around (5.14)
- The power of Facebook Ads and what they can do for your business (6.33)
- How to use funnels for Facebook Ads (12.22)
- The stages of a Facebook Ad funnel (13.30)
- Product vs Service based business can they use the same funnel?? (17.17)
- Dan’s Facebook Funnel summerised into five key stages (20.31)
- Why so many of us are failing when we use Facebook Ads (23.08)
- The key to creating a killer Facebook Ad which starts with targeting (23.08)
- Brands are very important to observe and understand (26.44)
- Your audience is always talking and what that looks like (28.10)
- Emoji’s add fun to your ads and help catch people’s eyes (30.14)
- You need to immerse yourself in it to understand it (33.59)
Links mentioned in this episode
Find out more about Dan and his consulting biz Elite Brands
