Facebook is ever changing and evolving and today I talk with Dan Nikas who shares his audience targeting skills which he developed as a homicide detective that took him from a newbie t-shirt seller to an 8 figure print on demand powerhouse.

Oh yes, Facebook Ads are powerful and Dan is going to walk us through how to create a funnel to really maximize creating warm audiences and also how to target the right people. You’re going to need a notebook and pen for this episode!

Here is what to expect in this episode:

Biggest Takeaways

• Your audience is always talking – tap into that
• Facebook ads a great way to grow your business
• Anyone can learn how to do them

Highlights

• Dan shares his story from being a police officer and being retired from the workforce and starting something new (1.51)
• From the lowest low to turning his life around (5.14)
• The power of Facebook Ads and what they can do for your business (6.33)
• How to use funnels for Facebook Ads (12.22)
• The stages of a Facebook Ad funnel (13.30)
• Product vs Service based business can they use the same funnel?? (17.17)
• Dan’s Facebook Funnel summerised into five key stages (20.31)
• Why so many of us are failing when we use Facebook Ads (23.08)
• The key to creating a killer Facebook Ad which starts with targeting (23.08)
• Brands are very important to observe and understand (26.44)
• Your audience is always talking and what that looks like (28.10)
• Emoji’s add fun to your ads and help catch people’s eyes (30.14)
• You need to immerse yourself in it to understand it (33.59)

Links mentioned in this episode

Find out more about Dan and his consulting biz Elite Brands