How to Create an About Page that Rocks!

Share this post:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Your ‘about page’ is usually the second stop people take when landing on your website. It’s the page for you to truly be open, authentic and explain what you do and allow your personality to ooze from each paragraph. For most businesses, it’s the place where a reader will decide if they want to work with you or not. Regardless of your trade or skills.

I know that when I am searching for practitioners, coaches, hey even beauty products I like to know who I am actually buying from and if they align with me. We are all so unique and I can tell you that if you speak to your ideal client from a place of authenticity you will be more inviting and they will be more open to your products.

Let’s jump in

How to create an About Page that Rocks

Talk to your ideal client

When you are writing your words talk to your favourite client or customer, it helps you to relax and be at ease with writing. The point of doing this is to share with them what you do and in words that they understand. Your about page is a great way to educate them on what it is you actually do and how you can serve them.


Allow yourself to shine through each of your words. Being true to yourself and what you do and how you do it will help people decided if they want to work with you or buy a product from you. You may like to share your beliefs and philosophies about your work. Your potential client needs to know the real you.

Get personal

Share your story with your readers, how and why you are doing what you are doing. Let your passion open up and put it on display, show your true colours and reveal them so that people get to know the Real You. when your personality is seen through your words and along with a photo of yourself. Readers can get a better understanding of what you look like and how you talk or behave.

Why You

What can you do that sets you apart that your readers would love to know? Why can you help them and why is working with you just so darn good?

This is so important, it reassures your reader of your skills, and what makes working with you so incredible. Those little quirks and skill set you have are your best ammo, flaunt them like crazy. This is what is going to attract you more of the clients you love.

Call To Action

Having a clear call to action on your about page of where you want your ideal client to go next is super important, it gives them a place to go. Pointing them towards how to work with you, a product or even a few of your favourite blog posts.

This call to action is a great way for you to keep your ideal reader learning more about you and what you offer, keeping them on your website longer.  It may come as simply as a button at the end of the post, a small banner or even a text link.

Here are the questions you need to ask yourself when writing your about page:

  • Who are you?
  • Why are you unique?
  • What is it that you do?
  • Why do you do it?
  • Who do you work with?
  • How do you serve your clients & customers?
  • What do you want your reader to do next once they have read this information?

Related Posts

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Hey I'm Lizzie


I know a thing or 2 about ditching People Pleasing…

I’m the country gal who broke all the rules, dedicated to the journey of self-exploration, I’m an expressive down to earth, no BS gal, who leads with heart and expands the mind. After healing my own stories from a decade of people pleasing that kept me feeling small, stuck and prioritising everyone else first. 

My mission is to empower ambitious women in business to master their mindset, trust their intuition & confidently express themselves fully & freely. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

Answer these 8 questions to find out your people pleasing personality type and discover how to put you back in the spotlight.

Surround yourself with like-minded women who are driven to create a life they desire, with weekly calls & 12 juicy lessons to write your own rule book.

Say goodbye to putting everyone else first and hello to living from your heart! With these 10 journals prompts – to ditch people pleasing & reclaim your power!

Popular Posts

Become Wildly Visible

Get instant access to my FREE spiritual business toolkit to help entrepreneurs shine


  • Ideal Client Workbook
  • Email Template Bundle
  • Goal Setting Workbook
  • Content Crusher Toolkit
  • Launch Prep-List
  • Opt-in Formula
  • 15 Visibility Strategies
  • and more…

You’ll also get my monthly love notes delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click.

Shake it Off

With my

10 Minute Guide to Let Go, 
Forgive & Accept

Download this free printable PDF to help you move from feeling icky to a place of compassion and power so your taking positive action. 

You’ll also get my monthly love notes delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click.

Free your Soul

With this

30 day guide to
ditch people pleasing

Download this FREE ebook to reclaim your power, speak your truth and stop people pleasing once and for all! 

You’ll also get my monthly love notes delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click.