When it comes to blogging knowing how to write an article for your blog that shines, will immediately set you apart. In return for quality enticing articles you can watch your page views go up, potential work opportunities grow and what we all want more customers and clients.
I started out blogging back in 2007, times have changed dramatically in how to write an article for your website. Blogging originally was a platform to diarise the happenings in your life. We use to write our travel journal and document the food we ate on our way. As it evolved our blog then became a place of recipes and farm stories. The farm stories then grew to be informative how-to articles.
Writing an article for your blog is now about informing your reader and connecting with your ideal client. If you need to work on who you should be targeting. I highly recommend that you download and print out my Ideal Client Workbook to get you on the right track.
Connecting with your audience is the primary goal of a blog post.
I also just want to give you the heads up, writing an article is just part of the process you also need to entice your audience by imagery, videos, links and more.
Ok, let’s get into it.
How to Write an Article that Shines
The following elements are the key factors for an amazing article for your own unique website and blog. Using these as a guideline to how to write an article will help you speak clearly and with ease to your audience.
Key factors for an amazing article:
Choosing your topic for your article all comes back to knowing your ideal client. You need to think about how you can help and serve your ideal client. Think of it as a way to gain trust with your audience. It shows them you are here to help and support them.
Ask yourself these questions
- How can I help my clients and does it solve a problem?
- Does it serve me and my business and brand? There is no point writing about your dog if you are a cooking blog – unless the article is based on what your dog eats etc.
- Does it help me stand out in my area of expertise?
There is absolutely no harm in adding your personality to your article, people love to see the real person behind a brand. As long as your chosen topic is clear and the article aligns with your business.
Another great way to come up with article ideas is from asking your readers. Some of your ideal clients have asked you questions previously and that can stem into a written article. Other ways to find out what your ideal clients need help with is to ask them to fill out surveys, comment on a blog post or connect with them on social media.
Coming up with a topic to write an article about is only a small part of the process. Though I think it is one of the main key factors for quality content. Everything else you can work on slowly as you develop your content creation.
Blog Post Ideas:
- how-to guide
- 7 tips to …
- resource (worksheet, printable or audio interview)
- Answer a question
- topical articles about your product in line with current events
There are loads more options to writing an article but these are a great starting point.
Need to work on your ideal client, then download my IDEAL CLIENT WORKBOOK
Once you have worked out what you are going to write about. Head over to Google Adwords Keyword Planner from here you can check what people are actually searching for. This helps you define your article before you even begin writing.
Why do this? Simple, to attract people to your website you need to write relevant blog posts. If you want your newly published article to shine, the more views it has the more likely it will be shared then inevitably your page ranking increases and boom! Your website is clearly doing well, which means you are attracting potential new clients and customers into your space.
I can not underestimate the importance of having a unique keyword for your article.I just want to show you quickly how to use the Keyword Planner.
For example, I have a client who is an Intuitive Healer and she was looking to start creating her website. One of the things we did together was explore her keyword possibilities.
You want to look for keywords with a low or medium level of competition and a decent amount of monthly searches (if the monthly searches number is very small, it could mean that that keyword is just not something people are searching for).
Of the two keywords I highlighted above, which one do you think I’d recommend for an Intuitive Healer?
If you said Energy Healing…you’re right! While Psychic Healing also has a medium level of competition, Energy Healing is clearly the winner as it has more page views per month, giving you more opportunity to appear higher in search results on google.
You can reword and rework your searches like; intuitive healer Australia, intuitive healer clinic or intuitive practitioner. I find that using 2-3 words is far better than using singular words as they are far too broad and have a much higher level of competition.
It’s such a fun tool and it really makes a great difference to your article content.
A well-written article is fabulous but now it’s time to make it sparkle. When it comes to online content it is all about making sure it is easy to read both visually and verbally. You have obviously nailed the writing part now, so let’s take a look at some bling for your article.
- Images. Adding a few images to break up large blocks of text allows the reader’s eye’s to rest and also makes your article visually appealing. Images can be placed at the top or throughout your article. Two to three high-quality images are ideal per article. There are many stock image sites to get professional images for free or have a small price tag.
- Headings. The use of headings and subheadings is now a large factor in SEO (search engine optimisation) and plays an important role in google rankings. Using clever headings and subheadings throughout your article they will be a drawing point for organic traffic.
- Infographics. Not every article you write will need an infographic but they are a great visual tool. They are also great to share on social media especially on Pinterest. You can easily build an infographic for free on Canva.com.
- Call to action. Entice your reader to stick around. At the bottom of the post ask them a question, get them to download, sign-up or purchase something from your site. The key with this one is to keep the reader with you.
- Quotes and facts. Add one or two quotes or facts to your article to add an extra element of inspiration or knowledge.
- Length. Keep your articles to around 800-1500 words, not too long and not too short. You will find what works best for you and your readers to find your sweet spot.
Bonus Tip: Want to add a little more traction, embed your Pinterest images into your posts. So they become totally share-worthy. I will have a blog post on that one very soon.
4. SEO (Search Engine Optimisation)
Just like great content and a powerful keyword, SEO is going to help you get seen. You know what your article is about and the keywords that you have used. It’s time to implement them into your blog. I use Yoast a free WordPress plugin which allows me to specify my keyword for each individual blog post I create. There are many other great SEO plugins for all blogging platforms. Pick one if you haven’t already and learn how to use it properly.
Secondly, I can’t stress this one enough use ‘alt’ tags for your images. It is a great tool to build your SEO and google ranking. I am sure you have often searched for something online and instantly clicked over to see the image instead of the web article. The prime example of this is when I look for a recipe, I type in 2-3 words like – eggplant, chickpea curry. I then go over to the image section (or I am using Pinterest) to find what I need. Using a clear ‘alt’ tag will help you show up in that search too!
Finally, make sure you have sharing tools available on each of your blog posts. This allows your content to be easily shared without making it hard. The easier your content to share, the more likely it will be shared.
Once you have hit publish, now is the time to go crazy with sharing your content. Post it up on facebook, share it in facebook groups (when appropriate of course), Pinterest, make an image for Instagram. Whatever platform you use for social media share, share, share. You could even make a little video to promote it!
Do not forget about your established followers. Send them a little love note direct to their inbox and share your new post. I bet they can’t wait to hear from you.
Alright, I hope this helps you with building your blog content and allows you to shine online.
If you have any questions please leave me a note in the comments, I would love to help.