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Opening a Bricks and Mortar Store with Kirsten Devitt

Have you ever dreamt of having your own little shop? On the podcast today I talk with another inspiring lady from my local area Kirsten Devitt about how she opened up a little shop here. We discuss the good times and tough times of getting it up and running.  And Kirsten walks us through from fit-out to doors open.

Kirsten is the owner and designer at Each To Own and Keep-oh, began her home based craft business on her dining room table in 2009.

Over the last 10 years, she has built a small, market stall based business into a jewellery and homewares design company that employs five people and has a “bricks and mortar” shopfront in her local town of Murwillumbah, Australia.

Each To Own specialises in hand made, laser cut jewellery made from acrylic and sustainable wood and stocks with over 60 retail outlets internationally.

Keep-oh is a hanging system made especially for interchangeable prints and art works that was launched 4 years ago when Kirsten and her family moved to their sustainable studio in the Northern Rivers of New South Wales.

Kirsten opened a retail outlet in the nearby town of Murwillumbah in 2018 and splits her time between the studio and shop. The shop stocks her own labels as well as other designers and makers from all over the world.

The business has been a labour of love and a great learning journey of how to keep doing what you love, as a business, sustainably into the future.

Biggest Takeaways

  • What you need to do to set up your own little bricks and mortar shop
  • Setting clear boundaries are key in business
  • Trusting your intuition


  • Kirsten story into entrepreneurship (3.08)
  • How children wake up your passion (8.23)
  • Hot glue guns as weapons (10.46)
  • Why Kirsten created a bricks and mortar store (12.23)
  • Trusting your intuition (17.30)
  • Playing with the skills you have (18.39)
  • Setting boundaries (20.24)
  • Putting your heart into your business (22.18)
  • Getting on with creating a community (24.46)
  • How the shop affected her online store (26.23)
  • The process of setting up the shop (31.45)
  • Things Kirsten wished she had of looked at (37.11)

Links mentioned in this episode
Find out more about Kirsten and her jewellery here –

Follow Kirsten on Insta – @eachtoown  or FB @eachtoown

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