Why I switched from MailChimp to Active Campaign

Share this post:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

After being with MailChimp for the last 12 years, I finally decided it was time to make the move to a different provider. The reason for the move is one that stems from how I want my ideal customers to move through a sign-up and nurture sequence and simpler to use.

First I want to talk about MailChimp and why I loved them. Because it did take a long time for me to actually make the move. MailChimp is really great for those who have just started their business and at its $0 price point for lists under 2k it really is a no-brainer for collecting emails.

MailChimp is really simple to use and once you have worked out how to decorate your opt-in forms and style your email campaigns your all set. In the last year MailChimp has also recently added automation to those who pay $0 a month. This use to be a paid service one of which I use to use years ago.

My major drawback and the reason I am moving away from MailChimp is that I want to have multiple opt-ins that all go on one list. What I use to do was have multiple lists sitting in MailChimp for different offers or challenges that I use to create. It was a bit of a nightmare especially when it came time to sending my monthly newsletters.

The move from Mailchimp to Active Campaign was not simple. I actually did a trial and then I trialed ConvertKit but liked Active Campaign better for its’ automation feature. But since Active Campaign didn’t have lead magnets I actually teamed it up with LeadPages. So what I have now is multiple opt-ins and they all go back to one list in Active Campaign.

It took me two weeks to migrate everything. It wasn’t easy. I had an automation to rework, set up 15 new opt-in offers and content upgrades. I have now settled and I sent my first campaign out last week and guess what the conversion rate of delivery to inbox was higher. My email list has grown more than it has in the past month and I am feeling pretty chuffed with the changes.

Now before you get excited about the thought of growing your email list and moving to another email provider. I really urge you to consider what your goals are around your email list, how you want to collect data, what data do you wish to acquire, do you have an automation sequence, content upgrades or a single opt-in? Perhaps you need to think about how often you are sending out emails and how many of them you want to land into folks inboxes.

At the end of the day, when it is time to make the move it’s time to make the move and for me it is now!

Active Campaign offers me lead scoring, user insights when leads go cold! And I can see how people move through my automation and who is currently opening their emails. The drag and drop automation tool is fantastic and so easy to use and set-up. After 10 years of doing a lot of tech behind the scenes of my websites, I am just wanting to make my life easier. And it so easy to use.  Like I said the only downside is that it doesn’t do content upgrades. But I found the solution and I am stoked at how effective it is working.

So if you are ever looking to make the move to another provider after Mailchimp – leave me a comment, especially if you have questions about Active Campaign, LeadPages or Convertkit and seeing what is right for you.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Hey I'm Lizzie


I know a thing or 2 about ditching People Pleasing…

I’m the country gal who broke all the rules, dedicated to the journey of self-exploration, I’m an expressive down to earth, no BS gal, who leads with heart and expands the mind. After healing my own stories from a decade of people pleasing that kept me feeling small, stuck and prioritising everyone else first. 

My mission is to empower ambitious women in business to master their mindset, trust their intuition & confidently express themselves fully & freely. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

Answer these 8 questions to find out your people pleasing personality type and discover how to put you back in the spotlight.

Surround yourself with like-minded women who are driven to create a life they desire, with weekly calls & 12 juicy lessons to write your own rule book.

Say goodbye to putting everyone else first and hello to living from your heart! With these 10 journals prompts – to ditch people pleasing & reclaim your power!

Popular Posts

Become Wildly Visible

Get instant access to my FREE spiritual business toolkit to help entrepreneurs shine


  • Ideal Client Workbook
  • Email Template Bundle
  • Goal Setting Workbook
  • Content Crusher Toolkit
  • Launch Prep-List
  • Opt-in Formula
  • 15 Visibility Strategies
  • and more…

You’ll also get my monthly love notes delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click.

Shake it Off

With my

10 Minute Guide to Let Go, 
Forgive & Accept

Download this free printable PDF to help you move from feeling icky to a place of compassion and power so your taking positive action. 

You’ll also get my monthly love notes delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click.

Free your Soul

With this

30 day guide to
ditch people pleasing

Download this FREE ebook to reclaim your power, speak your truth and stop people pleasing once and for all! 

You’ll also get my monthly love notes delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click.